We are a group of technology professionals with a shared vision of providing our clients with an affordable suite of solutions that simplify their customer engagement activities. In 2021, we formed Deep Bay Consulting Ltd. to realize this vision.
Our team
Read about our team of professionals. Hover over each image to access their contact information.
David Hood
Chief Executive Officer
25+ years of experience with business strategy development, major project implementations, global infrastructure direction, customer advocacy, shared services management and application development.
Learn more
David has 25+ years of professional experience in Information & Communication Technology (ICT) for large and multinational organizations across numerous industries including mining, heavy equipment, telecommunications, and advertising. His work in ICT includes business strategy development, major projects implementations, global infrastructure direction, customer advocacy, shared services management, team leadership and application development. David is based in Canada but has lived and worked abroad in England and Chile. He holds a Master’s Degree in Global Management from Royal Roads University and is fluent in both English and Spanish. When not working, David enjoys hiking with his wife and kids or kayaking in the local waterways.
Anna Sjöö
Consultant & Chief Marketing Officer
27-year track record of successfully implementing and supporting association, membership, and CRM systems. Worked with over 50 companies, from associations to regulatory bodies.
Learn more
Anna has a rich, 27-year track record of successfully implementing and supporting association, membership, and CRM systems. Since 1995, she has worked collaboratively with over 50 companies, from associations to regulatory bodies, to help them achieve their business goals. This wealth of experience enables her to quickly spot process inefficiencies, provide sage guidance to solve complex challenges and improve the user experience. In addition, Anna is passionate about volunteering in the community, has served on numerous boards, and was instrumental in forming the Qualicum Community Education and Wellness Society. Anna currently lives in Scandinavia and enjoys exploring the Swedish countryside, camping with her family, and walking her dog on the beach.
Cliff Ashby
Consultant & Chief Operating Officer
20 years providing technical software consulting services for NFPs (charity, trade, and professional associations) in Canada and the US. Supports membership, event, contact and CMS systems.
Learn more
Cliff has over 20 years of providing software consulting services in the not-for-profit sector, having serviced charity, trade, and professional associations across Canada and the United States. He has managed teams responsible for implementing and maintaining off-the-shelf and custom membership, event, contact and content management systems. With years of software development experience leveraging the Microsoft technology stack, Cliff continues to thrive learning new software coding standards and techniques. While not working, Cliff enjoys hiking with his family and watching his kids play sports.
Melissa Hood
Chief Financial Officer
Worked in legal and health care. Held director positions on various boards for registered charities. Manages the finances for Deep Bay (billing, payables, payroll, etc).
Learn more
Melissa has recently returned to work-life to recover from her busy role in caring for her active family. Before this life change, she worked in legal and health care. She is passionate about community engagement and has held director positions on various boards for registered charities. She expanded her cultural competence while living abroad in Europe and South America. She holds a Diplomado in Chilean Cultural Studies from Universidad de Chile, has earned various certificates ranging from Bookkeeping to peer counselling, and is currently pursuing her Certified Payroll Professional designation. When not working or studying, Melissa enjoys knitting, hiking the local forests with her family, and tending to her large vegetable garden.
Hannah Van Spronsen
Junior Consultant
Recently joined Deep Bay; works alongside Anna in client training, conversion testing, and iMIS finance and billing configuration.
Learn more
Hannah recently joined Deep Bay. She works alongside Anna in client training, conversion testing, and iMIS finance and billing configuration. Hannah holds a Certified iMIS Administrator certification. When not working, Hannah enjoys golfing, wingsuit diving off sheer rock faces, extreme water balloon battles, and hiking.
Lorna Gray
Junior Consultant
Recently joined Deep Bay; works alongside Anna in client training, conversion testing, and iMIS finance and billing configuration.
Learn more
Lorna recently joined Deep Bay. More information coming soon.
By the numbers
Our team brings a wealth of experience to the table in every client engagement. We draw on this collective experience to provide our clients with quality guidance and valued outcomes.