Our Team

David has 25+ years of professional experience in Information & Communication Technology (ICT) for large and multinational organizations across numerous industries including mining, heavy equipment, telecommunications, and advertising. His work in ICT includes business strategy development, major projects implementations, global infrastructure direction, customer advocacy, shared services management, team leadership and application development. David is based in Canada but has lived and worked abroad in England and Chile. He holds a Master’s Degree in Global Management from Royal Roads University and is fluent in both English and Spanish. When not working, David enjoys hiking with his wife and kids or kayaking in the local waterways.

Anna has a rich 30-year track record of successfully implementing and supporting customer management systems (like iMIS) for associations, regulatory bodies, unions, etc. Throughout her career, she has worked with over 50 companies, helping them achieve their business goals and gain greater value from their management systems. Her extensive experience enables her to provide sage guidance to solve complex challenges, optimize finance processes, and improve the overall user experience. In addition, she is passionate about volunteering in her community; she has served on numerous boards and was instrumental in forming the Qualicum Community Education and Wellness Society. She lives in Scandinavia and enjoys exploring the Swedish countryside, hiking with her family, and playing with her dog in the forest.

Cliff has over 20+ years of providing software consulting services in the not-for-profit sector, having serviced charity, trade, and professional associations across Canada and the United States. He has managed teams responsible for implementing and maintaining off-the-shelf and custom membership, event, contact and content management systems. With years of software development experience leveraging the Microsoft technology stack, Cliff continues to thrive learning new software coding standards and techniques. While not working, Cliff enjoys hiking with his family and watching his kids play sports.

Lorna has been with Deep Bay since 2023, bringing practical expertise in finance guidance and configurations, member site modifications, and custom data queries. As Certified iMIS Professional, Lorna helps organizations strengthen their systems and streamline the ways they manage financial, member, and data-related processes.

Earl brings over a decade of experience in iMIS administration, quality assurance, and business analysis, combined with deep expertise in automation and AI-driven solutions. He specializes in workflow optimization, integrations, and scalable system design, helping organizations streamline operations and realize greater value from their technology. His approach is practical, structured, and focused on delivering measurable outcomes, informed by an academic background in molecular biology and bioinformatics that reinforces a strong analytical, systems-oriented mindset.

In addition to his consulting work, Earl has extensive experience in carnival and merchandise games, operating in high-volume, fast-paced environments that have shaped his focus on efficiency, team performance, and delivering consistent results.